ISSN : 2047-2528

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Carlos Alberto Gonçalves, Rosana Silva Chaves, Joaquim Silva Ramos and Mauricio Fernandes Pereira
The aim of this paper is to present essential factors that historically ensure notorious and well-known growth of a firm on a long term. A lot of studies attempt to explain why some organizations grow and maintain, while others fail to leverage results, and disappear, do not hold up. The theme of strategy of growth and survival of firms is the subject of research of renowned management scholars (Fleck (2001, 2003, 2004, 2009), Porter (1992), Collins & Porras (1995), Penrose (2006) e Chandler Junior (2002), for trying to explain this phenomena and propose some theoretical research lines as the theory of organizational traits and slacks resources (emphasis on Fleck (2009). We sought to apply existing theories to a case from a Medical Cooperative - Unimed-BH (Brazil), which was chosen because of its notorious growth that differs from other market players in the same sector. We used the framework as proposed by Fleck (2001), based on his studies on the growth path of firms General Electric (GE) and Westinghouse (WH) and a qualitative longitudinal analysis research method seeking to understand the organizational traits that explain the growth and/or decline of these organizations. This model was then used seeking to understand the organizational traits and characteristics of Unimed-BH (Brazil) which enabled its growth, in a longitudinal analysis, in order to contribute to the comprehension of this study. It was built a causal map from the responses, based on the applied method.

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