ISSN : 2047-2528

>>  Article Abstract
 
THE IMPACT SERVICE QUALITY, CORPORATE IMAGE, PRICE PERSEPTION AND CUSTOMER VALUE TO CUSTOMER SATISFACTION
 
Gita Sugiyarti and Aris Mardiyono
 
 
The main purpose of this study is to develop a conceptual model of marketing abaut service quality, corporate image, price perception and customer value to customer satisfaction. Sampling technique based on isedental sampling. Samples were taken as many as 250 respondents in Indonesia. The data in this research is obtained by interview. Data collection using a combination of open questions and closed questions, given to respondents.The collected data is then analyzed by using Structural Equation Modeling (SEM). The findings of this study are the significant influence of service quality, corporate image, price perception and customer value to customer satisfaction.

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