ISSN : 2047-2528

>>  Article Abstract
 
APPLYING THE OTE MODEL IN DETERMINING THE E-COMMERCE ADOPTION ON SMEs IN SAUDI ARABIA
 
Abdul Rahman Nasser A. Almoawi and Rosli Mahmood
 
 
The objective of this paper is to examine factors that influence the adoption of e-commerce among small and medium enterprises in Saudi Arabia using the OTE model developed by Tornatzky and Fleischer. Nine hypotheses were formulated to answer the following objectives of study; (i) to determine the significant relationship between organizational context and the e-commerce adoption, (ii) to determine the significant relationship between technology context and the e-commerce adoption, and (iii) to determine the significant relationship between environmental context and the e-commerce adoption. A quantitative research design based on the questionnaire survey was used to collect the data. A total of 1150 questionnaires were mailed to the SME owner/managers in the regions of Riyadh, Eastern Saudi Arabia, and Makkah, and 400 useable responses were received, giving a response rate of 34.78 percent. The findings reveal that owner’s attitude, firm size, information intensity and competition intensity had positive significant relationship with e-commerce adoption among SMEs in Saudi Arabia while owner’s knowledge and relative advantage had a significant negative relationship with e-commerce adoption. Other variables such as owner’s innovativeness, compatibility and complexity of technology had shown no significant relationship with e-commerce adoption. These findings may be of help to SME owner/managers and the policy makers in Saudi Arabia in finding solution for the successful implementation of e-commerce in the SMEs.

 Full Text
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
© 2011. Society for Business Research Promotion. All rights reserved.